Law Firm Business Development Strategies

Our experts, all of whom have led the in-house marketing departments of top tier law firms, have years of experience advising law firms on their internal management structures and business development strategies. We have a proven track record of helping new firms establish themselves in competitive markets and assisting established firms grow and break new ground.

We develop bespoke business development plans tailored to your firm’s specific strengths and goals. Our strategies have been tried and tested; we give you the framework you need to succeed.


We design and implement internationalisation strategies to ensure that your law firm is attracting the international clients and cross-border referrals that are the mainstay of legal business in the twenty first century.

Law firm mergers and alliances

We advise on all internal aspects of your proposed law firm merger or alliance, from remuneration to cultural work practices. Our experts have experience in devising merger strategy plans, analysing synergies and cultural risk factors, advising on cross-selling opportunities, branding, integration plans and compensation plans for partners.

Law firm management audits

We can audit the management of your law firm, at a local or international level. We advise on remuneration formulae, compensation plans for partners, management systems and their implementation and key performance indicators.

Client Relationship Management (CRM)

We assist with the implementation and operation of your law firm’s CRM system. We provide training to professionals at your firm on the use of CRM and offer guidance and ongoing assistance in order to make the most out of this valuable resource.


Eugenia Navarro has a deep knowledge of the market and provides excellent research. She understands legal industry pricing strategies, business models and brand positioning, and has strategic a overview in everything she does.

Álvaro Sainz, Senior Partner, Herbert Smith Freehills, Spain