Kidd Aitken is the world’s largest legal directories consultancy. We work with law firms that find the legal directory process burdensome and time-consuming. By undertaking the entire process, from the actual directory submission to aligning the interviews that follow, we significantly ease the burden on your firm.
With legal directories off your hands, your time and that of your internal Business Development and Marketing teams can be directed elsewhere. And allow your lawyers to spend more time on billable work.
Our aim is to add value, enhance your business development and marketing functions. And, ultimately, to grow your law firm. We advise on the best ways to improve your legal directory rankings. Plus, we also inform and bring insight to your partners along the way.
We are also the only legal directory consultancy with a team of co-ordinators dedicated to the post-submission process. With our expertise, we enhance your rankings’ success, with assurances of a comprehensive post-submission process and feedback.
We stay focused on results. And we’re incredibly proud of our impressive record:
Improving firm and individual lawyer rankings
Helping law firms win major awards
Bringing together the only legal directory consultancy with former editors and researchers of Chambers and Legal 500
Compiling, reviewing and editing tens of thousands of submissions from law firms worldwide
We have advised over 200 law firms on legal directory submissions and awards. Our track record includes improvements to rankings and awards performance in all major publications, including:
Daniel Kidd is intimately familiar with the research process of the legal directories. In addition, he really took the time to get to know our market and each of our practice areas, and gave us honest advice about our strengths and weaknesses. This was reflected in our submissions and in our results: our strong practices were recognized and highlighted, and we received honest feedback about how to improve our rankings in the future. The key is credibility; the directory researchers know when they’re being misled, and Daniel Kidd has earned their trust. We feel our firm’s capabilities were thoroughly but fairly presented to the legal directories, and that the legal directories portrayed our firm fairly as a result.
The Chambers/Legal 500 submission process is often quite daunting for law firms. Jacob Aitken has helped our firm implement a long-term strategy for improving our rankings and, under his leadership, we have seen real results. Not only have we improved our rankings in many areas, but we have also managed to educate the lawyers and ease their concerns about this process along the way.
We found Daniel Kidd’s advice really helpful last year. He helped us get the rankings that we’ve long thought we deserve, but had never previously managed to achieve.
Eugenia Navarro has a deep knowledge of the market, and provides excellent research. She understands legal industry pricing strategies, business models and brand positioning, and has strategic a overview in everything she does.
We have been working with Daniel Kidd for quite a while now and his advice has always been a great help. He has a deep knowledge of the internal procedures and demands of the relevant legal directories and provided honest feedback on our submissions. His support has helped us to improve our firm’s profile.
We have worked with Daniel Kidd for several years now and he has provided very valuable insights into the research process of the major directories (such as Chambers and Legal 500). When launching our new law firm Cresco we went through a thorough exercise for the positioning of our practice areas, which proved to be very useful. Cresco was immediately recognized as a leading firm in its core practice areas. Daniel is efficient, highly knowledgeable and a pleasure to work with.
I’ve had the pleasure of working with Jacob Aitken for over eight years. Jacob is an outstanding professional committed to delivering results in every task he undertakes. He has a deep understanding of the legal market and is very sensitive to customer needs.
If you need prompt, honest and to-the-point strategic advice, Daniel Kidd is the point of contact. His advice was especially critical for us after the launch of our new firm last year when we needed to ensure the ranking positions we deserved (including Band 1-2 rankings in our key practices). We have received the results we wanted and continue to cooperate with Daniel.
We have been working with Daniel Kidd for some time now and, since the beginning of our relationship, he has proven to be of great assistance and value to our firm by helping us administer and obtain as much value as possible from our relations with Chambers &a Partners, Legal 500 and Latin Lawyer, and has improved our firm’s rankings within such publications.
Daniel Kidd is responsible and professional. He understands his client’s needs and provides accurate advice to achieve such goals. We are very pleased with the work he has done with our firm and recommend him without hesitation.