Save Time. Improve Your Rankings. Grow Your Firm.
With legal directories off your hands, your time and that of your internal Business Development and Marketing teams can be directed to other activities.
Our aim is to add value, enhance your business development and marketing functions. And, ultimately, grow your law firm. We advise on the best ways to improve your legal directory rankings. Plus, we inform and bring fresh insight to your Partners along the way.
We are the only legal directory consultancy with a team of co-ordinators dedicated to the post-submission process. Using our expertise, we enhance your success in the rankings, with assurances of a comprehensive post-submission process and feedback.
Our Track Record Demonstrates Success
Our track record showcases improvements in rankings and performance in all major legal directory publications. We have advised over 200 law firms around the world on their legal directory submissions.
We are committed to delivering results and are incredibly proud of our impressive record:
- Compiling, reviewing and editing tens of thousands of submissions for law firms worldwide.
- Improving firm and individual lawyer rankings.
- Helping law firms win major awards.
Improve Your Legal Directory Rankings
At Kidd Aitken, we believe the best form of legal marketing for any law firm is to achieve high rankings within prestigious legal directories. Equally, we know first-hand how frustrating and time-consuming the submissions process can be.
However, the importance of legal directories should not be ignored. 69% of GCs refer to a legal directory recommendation before instructing a law firm. We combine a rigorous and methodical process to gain insight into your firm and your Partners with the expertise of former legal directory editors and researchers from Chambers & Partners, The Legal 500, IFLR1000 and more. We help you streamline your submissions process, optimise your legal directory submissions, and manage your client feedback processes. Kidd Aitken helps your firm achieve the rankings you deserve.
To achieve a rank in Chambers, whether as a firm or individual Partner, is a profound achievement. Chambers & Partners is one of the most prestigious legal directories in the world. Operating across 200 jurisdictions and compiling guides with detailed rankings of the world’s leading lawyers.
Our co-founders, Daniel Kidd and Jacob Aitken, are both ex-Chambers editors, founding both first editions of the Chambers Asia-Pac and Latin America guides respectively in 2008. We take advantage of Chambers’ cumulative ranking system and have up-to-date information regarding Chambers’ internal three-part ranking framework which influences final ranking decisions.
Legal 500 Submissions
Another highly prestigious legal directory is The Legal 500. To be ranked in The Legal 500 is a recognition of your firm’s or Partners’ expertise and authority in a highly competitive field. The Legal 500 submissions process emphasises the bench strength of your team and the consistency of the quality across team members. These are core aspects Kidd Aitken takes into account when advising on best practice for The Legal 500 submissions.
Your Legal Directory Consultants
Although the bulk of our legal directory submissions requests are for Chambers or Legal 500, our expert team have a wealth of experience in submitting listings and improving rankings in many other legal directories including:
- Best Lawyers
- FT Innovative Lawyers Report and Awards
- Global Competition Review
- Global Arbitration Review
- IAM Patent 1000
- International Legal Alliance Summit & Awards (ILASA)
- ITR World Tax
- Latin Lawyer 250
- Law 360
- Leaders League
- Legal Week
- Media Law International
- MIP Stars
- Super Lawyers
- The Lawyer
- Who’s Who Legal
- WTR 1000
See What Some of Our Clients Have to Say About Our Legal Directory Submission Services
Daniel Kidd is intimately familiar with the research process of the legal directories. In addition, he really took the time to get to know our market and each of our practice areas, and gave us honest advice about our strengths and weaknesses. This was reflected in our submissions and in our results: our strong practices were recognized and highlighted, and we received honest feedback about how to improve our rankings in the future. The key is credibility; the directory researchers know when they’re being misled, and Daniel Kidd has earned their trust. We feel our firm’s capabilities were thoroughly but fairly presented to the legal directories, and that the legal directories portrayed our firm fairly as a result.
The Chambers/Legal 500 submission process is often quite daunting for law firms. Jacob Aitken has helped our firm implement a long-term strategy for improving our rankings and, under his leadership, we have seen real results. Not only have we improved our rankings in many areas, but we have also managed to educate the lawyers and ease their concerns about this process along the way.
We found Daniel Kidd’s advice really helpful last year. He helped us get the rankings that we’ve long thought we deserve, but had never previously managed to achieve.
Eugenia Navarro has a deep knowledge of the market, and provides excellent research. She understands legal industry pricing strategies, business models and brand positioning, and has strategic a overview in everything she does.
We have been working with Daniel Kidd for quite a while now and his advice has always been a great help. He has a deep knowledge of the internal procedures and demands of the relevant legal directories and provided honest feedback on our submissions. His support has helped us to improve our firm’s profile.
We have worked with Daniel Kidd for several years now and he has provided very valuable insights into the research process of the major directories (such as Chambers and Legal 500). When launching our new law firm Cresco we went through a thorough exercise for the positioning of our practice areas, which proved to be very useful. Cresco was immediately recognized as a leading firm in its core practice areas. Daniel is efficient, highly knowledgeable and a pleasure to work with.
I’ve had the pleasure of working with Jacob Aitken for over eight years. Jacob is an outstanding professional committed to delivering results in every task he undertakes. He has a deep understanding of the legal market and is very sensitive to customer needs.
We have been working with Daniel Kidd for some time now and, since the beginning of our relationship, he has proven to be of great assistance and value to our firm by helping us administer and obtain as much value as possible from our relations with Chambers &a Partners, Legal 500 and Latin Lawyer, and has improved our firm’s rankings within such publications.
Daniel Kidd is responsible and professional. He understands his client’s needs and provides accurate advice to achieve such goals. We are very pleased with the work he has done with our firm and recommend him without hesitation.
The Leading Legal Directory Consultancy
At Kidd Aitken, we love legal directories. We really do. In fact, at one legal conference, our founders touted banners and mugs declaring their love for legal directories. Curious attendees approached them, not quite believing their eyes. From our inception 5 years ago, we have grown to become the largest legal directories consultancy in the world. At the helm are two former editors of Chambers, Daniel Kidd and Jacob Aitken, who founded the Chambers Asia Pacific and the Chambers Latin America guides respectively. Our 30-strong team comprises legal directories specialists and post-feedback coordinators, ensuring every stage of the legal directory submissions lifecycle is covered. Giving you the assurance that your submissions are in the right hands.
Our Legal Directory Submission Process
1. Define Goals & Strategy
Kidd Aitken works with you to define short, medium and long-term strategies for your legal directory submissions. Meaning you are more likely to rank highly and maintain that ranking in a competitive landscape. We are up to date on all criteria that legal directories use for their ranking outcomes. Including Chambers’ internal three-part ranking system and cumulative research process that influence final ranking decisions.
2. Prepare Submissions
Over the course of our team’s collective careers, we have reviewed tens of thousands of submissions for Chambers & Partners, The Legal 500, ILFR1000 and more. We know how to create legal directory submissions that catch the attention of the researcher. Our team optimise them for concision and value. Making sure that each statement highlights your standout attributes and sets you apart from your competitors.
3. Post-Submission Feedback
The client and peer feedback process is vital to improving your legal directory rankings. Kidd Aitken is the only legal directory consultancy that has a team of post-feedback coordinators who manage the entire process for you. Compiling referee lists, aligning interviews, and managing feedback. We regularly check-in and update you on feedback progress, ensuring that you are informed of all developments, every step of the way.