Engines for Growth: Revenue, Relationships and Reputation at the Law Firm Marketing Summit

We're looking forward to exploring the theme of Engines for Growth: Revenue, Relationships and Reputation at the Law Firm Marketing Summit in London this October. Our interactive session will explore how BD and marketing professionals can take a more strategic approach to legal directories, positioning them as a core part of a firm’s wider marketing, relationship and reputation-building efforts. Director Jacob Aitken and Head of Europe Kathrin Zuser will share practical insight into how rankings can be managed as long-term assets, rather than a reactive, deadline-driven task.

Date: 15 October 2026
‍Session: Rankings as Reputation Management‍
‍Location: Royal Society of Arts, London

Our breakout session will cover the latest updates from key legal directories, then open the floor to answer questions about rankings, including how to select effective referees, present matters persuasively, engage clients through the referee process and manage partner expectations, as well as discuss the role of AI. Join this session to gain valuable insights and share your experiences around rankings, submissions and legal directory strategies.

Get in touch to carry on the conversation to learn how we can help you achieve your ranking goals.

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