Join Kidd Aitken at the 2025 Law Firm Marketing Summit

Director Jacob Aitken and Managing Consultant Matthew Cripsey will be speaking at this year’s Law Firm Marketing Summit (LFMS), where they will lead an interactive Q&A session focused on demystifying the legal directories and discussing the changes AI brings to the legal directory submissions process.

Often viewed as a time-intensive and opaque exercise, legal directory submissions are frequently treated as a standalone task by resource poor teams or solo managers. This session will offer legal marketing professionals practical insight into simplifying the process, understanding what makes a strong submission and how crucial a strategic approach is to gaining rankings. Jacob and Matthew will also highlight how legal directory intelligence can inform broader business objectives, including client listening, retention and content creation. The session will also cover how firms can strengthen internal processes with the goal of improving rankings as well as making the most out of this knowledge. In addition, they will lead a discussions around the opportunities and challenges of using AI tools to support legal submissions drafting.

‍Date: 14 October 2025

‍Location: RSA, London

‍Session Time: 1:45pm

‍Register: [Visit Website]

Get in touch to submit any questions in advance or to learn about how we can support your legal directory submissions process. Whether we work together or not, you'll gain valuable insight from our session or speaking with us privately.