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Your Guide to Chambers and Partners Submissions

August 4, 2021
Download Guide here

“Do previous rankings matter in the current research cycle?”

“How long should the submission be?”

“How many Partners should we put forward?”

These are just some of the questions clients ask us before they begin their legal directory submission journey. We get asked these so frequently that we decided to put together a free downloadable guide, answering them and many more.

Kidd Aitken is delighted to announce the publication of: Your Best Practice Guide to Chambers and Partners Submissions.

We believe that legal directory rankings are one of the best forms of legal marketing that a law firm can have. They are often the first port of call for GCs looking to instruct council and act as a recruitment guide for law students and trainee solicitors.

However, we also understand that the process can be time-consuming and frustrating. Especially for non-ranked firms and those whose rankings have plateaued.

Based on our successful “Best Practice for Managing Submissions and Improving Rankings” webinar, this guide provides law firms, Partners and legal marketing professionals with a helping hand for their legal directory submissions.

The guide contains advice, guidance and insights from our legal directory specialists, all of whom are former editors and researchers from Chambers & Partners, The Legal 500, ILFR1000 and more. Across our team, we have reviewed tens of thousands of legal directory submissions and know how to attract the attention of a researcher.

In Your Best Practice Guide to Chambers and Partners Submissions, we cover:

1. How to create a strategy for your Chambers rankings

Have you ever wondered how legal directories make their ranking decisions? We shine a light on the key frameworks and internal processes that are used to influence final ranking results. And how you can use this information to create your own legal directory submissions strategies. For the short, medium and long terms.

2. How to write an effective submission

Ensure your legal directory submissions include the right content. This can make a big difference to your final ranking. Kidd Aitken takes you through the points to include in both the narrative pitches and work highlights sections of submissions.

3. How to make the most of the client referee process

Chambers and Partners place a lot of emphasis on client feedback. So, it is vital to know how to navigate this part of the submissions process and how to maximise results. Learn how to compile an effective referee list, ensure high response rates and tackle unconscious bias.

Download Complete Guide to Legal Awards here