By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Learn More

The world’s largest team of
legal directory & awards consultants


legal directory submissions crafted and reviewed over the course of the team’s collective careers.


law firms and rising, supported by Kidd Aitken’s expertise so far.


team members with previous experience as Chambers and Partners or Legal 500 editors, researchers and writers.

What we do

Our team of legal directory and award experts are renowned for their skills and experience, carefully selected to improve your rankings, grow your reputation, and take your firm to the next level. In our 7 years of operation, Kidd Aitken Legal Marketing has advised over 300 law firms across the globe on the best strategies to gain top rankings in the world’s largest legal directories.

Book a free 30-minute consultation with one of our experienced legal marketing experts today and learn how we can support your law firm’s legal directory submissions strategies and marketing activities, saving you time and improving your rankings.

Book a free consultation

Meet one of our Founders

Jacob Aitken, Director, founded Kidd Aitken with his long-term colleague and friend, Daniel Kidd, in 2015. Watch the video below to find out more about where we've come from and who we are now.

What our clients say about us

We've worked with the Kidd Aitken team for over 4 years. They've been indispensable. They supported our long-term rankings strategy and, in 2021, we saw great results: several new rankings and moving up on others. The consultants we work with have truly become part of our own team, take the time to learn our practices, and establish rapport with our BD teams and Partners.

Irina Denisova,
Marketing Communications & Directories Manager, McDermott Will & Emery UK LLP

As a veteran legal marketer, former chair of organisations exploring the pains of submissions, and someone who was active in the industry for nearly 15 years, I can confidently say: Kidd Aitken stands alone in being able to provide a level of strategic insight, process support, and geographic expertise that are table stakes in Big Law marketing. I cannot imagine legal marketing without them.

Arielle Lapiano,
Managing Director, Corporate Affairs and Communication New York, Paul Hastings, LLP

I’ve had the pleasure of working with Jacob Aitken for over eight years. He's an outstanding professional, committed to delivering results in every task he undertakes. He has a deep understanding of the legal market and is very sensitive to customer needs.

Juilian J. Garza,
Partner, Nader, Hayaux & Goebel, Mexico

Our track record speaks for itself

That’s how we’ve grown into the largest legal directory marketing consultancy. Our team of legal directory consultants stands out for its first-hand experience — many are former editors and researchers from Chambers & Partners, The Legal 500, and other major legal directories and awards. We work with over 300 law firms worldwide. Our founders, Daniel Kidd and Jacob Aitken, are both ranked in the top 3 legal directory consultants in the world.

Latest news & resources

Latest Legal Marketing World

See all Resources

Our Services

Legal Directory Submissions

Our in-house team of legal directory experts advise on the best ways to improve your legal directory rankings to undertaking the submissions process entirely. At Kidd Aitken, we write the submissions for multiple Partners plus manage the post-submission client feedback and Partner interview processes with our dedicated team of co-ordinators.

Legal Awards Consultant

Legal awards form part of a comprehensive approach to your legal marketing strategy. They recognise the achievements and talent of your firm and Partners and bolster your overall reputation. We use our same methodical process, as honed for legal directory submissions, to curate your award nomination. We make sure you stand out from the competition.

Legal Marketing & Communications

Kidd Aitken’s team of marketing consultants provides your law firm with a full range of result-driven strategic planning, marketing and communication services. To highlight your expertise across all available marketing channels and grow brand awareness for your firm.

Law Firm Research Services

Our experienced researchers have an excellent track record of handling complex research projects. We carry out client and benchmarking research and internal surveys to identify opportunities for external and internal relationship building and deliver insight in your market position.

Our latest guides and white papers

One of Kidd Aitken’s defining company traits is the wealth of experience in our team of legal directory consultants. Our library of guides and white papers aims to educate and enlighten legal professionals on the myriad aspects of legal directories, from strategy to submission and beyond.

Get in touch

Contact us using the form below to learn more about how Kidd Aitken can support your legal directory journey or to register your interest in joining our team.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Mailing list

Subscribe to our quarterly newsletter below to receive our news and insights.

Thank you! You have been added to our mailing list!
Oops! Something went wrong while submitting the form.