Working anywhere in the world, our expertise builds your brand and grows your firm, ensuring you have leverage across all marketing channels.
Our team of legal marketing consultants, all with experience of leading in-house marketing departments at top-tier law firms, have a proven track record. A wealth of expertise for you to draw upon. Choose from using our services as a fully outsourced marketing department or for a one-off initiative. Tailored to suit your requirements and strategic approach.
We can help you build your brand and win new clients by addressing the key building blocks you need in place to achieve your objectives. To deliver and sustain an effective marketing and communication campaign that will grow your business
We’ll work with you to develop and define a results-driven marketing strategy. Producing comprehensive marketing and business development plans that will grow your business and profitability.
Every strategy starts with a process of research and analysis. We conduct this with your firm’s partners. Internally, identifying your firm’s business strengths and weaknesses. Externally, identifying your firm’s market opportunities and threats.
Using research and analysis, we manage partner discussions, to identify business objectives. Before putting in place a marketing plan that will achieve those objectives, within the timeframe and budget required.
Gary Manning is a marketing, communications and business development consultant. He has over 30 years’ experience in a number of senior professional services sector roles. Gary was the marketing and business development director for 10 years at a boutique international law firm in London. He has also held senior positions at consultancy firm PwC and leading city law firms, Freshfields and Stephenson Harwood, where he managed substantial teams. He specialises in law firm branding, focusing on the key elements of client communication, reputation management, and thought leadership, and uses a variety of different content management and media distribution tools.
He develops and pushes key messages to achieve a strong brand profile and market positioning that helps drive business development and increase revenue. He also has a great deal of experience working with law firms in producing strategic business development plans, and working closely with individual lawyers and practice groups on practical business development activities, including research and analysis of target markets, writing proposals, managing complex pitches, and implementing effective client relationship management programmes.
As a consultant to major English and US law firms, Eugenia has helped a range of firms to develop focused, winning strategies. Eugenia has assisted with the structuring and implementation of merger and integration plans, including partner compensation arrangements. She has evaluated and helped to improve cross-selling capacities and carried out analyses of brand positioning in competitive markets. Eugenia has also advised on entering and consolidating positions in a number of Latin American markets, and assisted firms with pricing and pitching strategies.