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The Legal 500 USA 2023

60% of our clients’ practice areas improved or maintained their ranking

9% of our clients’ practice areas achieved their first ever The Legal 500 ranking

The Legal 500 EMEA 2023

79% of our clients’ practice areas improved or maintained their ranking

76% of our clients’ Partners improved or maintained their ranking

The Legal 500 UK 2023

77% of our clients’ practice areas improved or maintained their ranking

70% of our clients’ Partners maintained or improved their ranking

The Legal 500 Asia-Pacific 2023

68% of our clients’ practice areas improved or maintained their ranking

49% of our clients’ Partners achieved a Leading Individuals ranking

How Kidd Aitken achieves impressive rankings in The Legal 500

Kidd Aitken has supported hundreds of firms throughout our six years of operation and we have seen our clients’ rankings climb year-on-year. Collectively, Kidd Aitken team members have handled over 10,000 legal directory submissions over the course of their careers.


Our services include:

  • Submission strategy - shaping short-, mid- and long-term strategic plans for successful submission campaigns.
  • Writing submissions - showcasing your Partners’ and practice groups’ talent, expertise and authority.
  • Post-submission support - building referee lists, prepping Partners for interview, liaising with researchers and more. We are the only legal directory consultancy with a dedicated team of post-submission co-ordinators.
  • Submission workshops - to help you understand the ins and outs of legal directory submissions.
  • Training sessions for BD and marketing teams - educating your team on how to achieve, and maximise, your rankings.

Kidd Aitken’s expertise

The Kidd Aitken team has extensive expertise across several prestigious legal directories, including The Legal 500, Chambers and Partners and the IFLR. With experience as former researchers, writers and editors at The Legal 500, Chambers and more, our team understands the nuances of the legal directory submissions process like no other.  

And our founders, Daniel Kidd and Jacob Aitken have been ranked in Lawdragon’s Top 100 Global Leaders in Legal Strategy and Consulting for four years in a row so far.  

Working seamlessly with your business development and marketing teams, we are external experts with an insider’s knowledge and values.

Meet the team

Can we help you?

Would you like to join our other clients in climbing the rankings, establishing yourself as a leader in your practice area and reaping the myriad benefits of a legal directory ranking? If so, get in touch with us today to learn more about how we can help to boost your legal directory rankings.

Get in touch