Legal Marketing World: Issue 001

December 1, 2022
Posted in Blogs
December 1, 2022 Daniel Kidd

Legal Marketing World is the legal marketing magazine for and by legal marketers.

Legal marketing is an industry in continual motion. As legal marketers, we need to remain up to date with the latest developments in both the marketing and legal sectors. We are delighted to announce the publication of Legal Marketing World, a magazine for new and experienced professionals alike.

What’s in Legal Marketing World?

We hope the title of Legal Marketing World speaks to its contents. It aims to offer insights into the myriad aspects of legal marketing. Our regular features include:

• ‘How To’ articles that offer top tips and short guides from industry experts
• An in-depth feature article on a hot-button contemporary topic
• Interviews with legal marketing professionals from around the world

Alongside commentary and other articles that examine our industry and open perspectives. We welcome content contributions from legal marketers and professionals. To contribute to future editions, read on find out how to submit ideas.

Daniel Kidd, Editor, says:

“We are delighted to have brought this first issue to fruition and hope that you find it insightful and useful. We look forward to your continued support on the journey to share the best in legal marketing insights from around the world.”

Legal Marketing World: Winter 2022

Read the launch edition through the button below.

FEATURE FOCUS

For our inaugural issue, the feature article asks what the legal sector can do to build a sustainable future – for the industry, individual firms, and the planet and communities at large. Environmental, Social and Governance (ESG), the critical strategic framework, is rapidly rising in importance for talent, clients and internally for firms alike. Discover the actions that firms can take to implement an aligned ESG strategy that prioritises action and creates tangible change. With insights from William Chia, Head of School of Business and Law at London School of Business and Finance in Singapore, and Law Students for Climate Accountability.

LEGAL MARKETER INTERVIEW

Our interview is with Kerry England, Head of Marketing and Client Experience at The Family Law Company. She explains how to build a purpose-led law firm and the power of internal communications. This fascinating read on the power of connection is supported by Transform Communications founder Veronica Hannon’s thoughts on how new legal marketing professionals can make the most of networking. From building support to diversifying perspectives and more.

HOW TO…

This edition’s ‘How To’ article focuses on the world of legal directories. Legal directories have traditionally been a pain point for busy marketing and business development professionals. They require a significant investment of time and resource, and it can be disheartening to repeatedly submit without reaping the reward of a coveted legal directory ranking. However, we hope that this article can relieve some of that pain, offer an insight into the mysterious world of legal directories and help you achieve those sought-after rankings.

Discover these articles and more. We hope you enjoy this first issue, and we would love to know what you think.

Download your copy through the button below.

Contribute to Legal Marketing World

We invite legal marketing professionals from around the world to contribute to future issues. Whether you have opinions on a pressing contemporary topic for our feature article, would like to be considered for interview, a Spotlight feature or anything else, please get in touch.

We encourage submissions from legal marketing professionals at all stages of their career, with varied experiences from around the world.

To be involved, please email editor@legalmarketing.world with your thoughts, ideas, views and opinions. We would love to hear from you.

To stay up to date with our latest news, follow us on LinkedIn, Facebook, Instagram and Twitter. We will be sharing call outs for future editions, so please reach out if you have something to share.

Our next issue will be released early in 2023, and we look forward to sharing further insights into the varied world of legal marketing.