Eugenia Navarro is a marketing, communications and business development
Eugenia has a Master’s in Strategic Marketing from ESADE (Spain’s leading
business school, and one of the leading such institutions worldwide). She is the
Director of TAMA PROJECTS.
In 2000 she joined Baker & McKenzie’s Madrid office as Marketing Director for
Spain, one of the first positions of this type in the country, and remained at the firm
for seven years. She currently advises major local and international law firms
across the world on legal marketing and business development strategies. She
specialises in law firm mergers, internationalisation and brand positioning.
Eugenia has extensive experience as a law firm trainer, benefiting from her
position as Director of ESADE Law School’s Master’s in law firm management. She
is the author of numerous articles about marketing and management in the
specialised press, is a blogger in Expansión.com (Spain’s leading financial
newspaper) and is co-director of ESADE Law School’s department of legal studies
(since January 2011). In 2014 she published her first book: Legal Marketing (Ed.
Tirant Lo Blanc).