On a recent trip to Scandinavia, founder Daniel Kidd caught up with clients and learnt more about the vibrant legal community which is comprised of thriving independent law firms. Through these interesting discussions three clear themes emerged around the importance of legal directories in such a competitive market.
1. Taking a strategic approach setting short and medium-to- long term goals made a positive impact on lawyer and law firm rankings.
2. Outsourcing the directory process saved marketing teams significant time and stress which allows them to focus on their own day-to-day activities.
3. Consultants act as a bridge between the firm and the directories. They offer in-depth knowledge of the directories as well as an objective review of law firms submissions to unearth what makes your law firm stand out to the researchers.
Kidd Aitken works seamlessly alongside firms’ business development and marketing teams to achieve successful rankings or kickstart their legal directory submissions journey. Having handled over 10,000 legal directory submissions for Chambers and Partners, The Legal 500 and other prestigious directories over the last 15 years, we have the tools to understand the depths of your firm’s and Partners’ expertise and how to use it to your advantage.
If you are interested in working with Kidd Aitken on legal directory submissions, workshops, webinars and more, contact us today – we promise that our communications will be seamless.