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Kidd Aitken’s latest Legal Directory advice

February 4, 2022
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In our latest guide, Are Legal Directories Worth the Investment? Kidd Aitken’s consultants offer their legal directory advice and answer some of the most frequently asked questions from clients and industry colleagues alike. From:

Do legal directory rankings really help attract new clients?


How can I increase Partner buy-in for the legal directory submissions process?

and more. Explore topics such as the myriad benefits of legal directory rankings to learning how to evaluate which Partners and Associates to include on legal directory submissions.

We know that legal directories offer the perfect opportunity to demonstrate your firm and Partners’ prowess to everyone from prospective clients to incoming talent.

But we also know that there may also be several factors that leave you uncertain as to whether legal directories are worth the investment. In this guide, we hope to alleviate some of these doubts and give you the confidence to embark on your own legal directory journey.


Why Kidd Aitken’s legal directory advice?

Kidd Aitken has decades of experience in the legal directories world. Our team is made up of former editors and researchers from both Chambers and Partners and The Legal 500, and we have supported over 200 law firms worldwide with their legal directory submissions. Meaning that we have been asked – and answered – a range of questions about both the legal directories submission process and the rankings themselves.

What you will learn in this guide:

The intricacies of legal directory submissions

Submitting to legal directories may seem like a daunting task. Gathering referees, writing lawyer bios and work highlights – all on top of client work and internal projects. Like many niches in the legal industry, legal directory submissions require detail and careful attention. We answer your questions and shine a light on the world of legal directories.

The benefits of legal directory rankings

Crucial to convincing Partners of the necessary investment for legal directory submissions is highlighting their benefits; standing out to prospective clients is merely one. Ensure that all advantages are communicated during both the Partner buy-in process and when that coveted legal directory ranking is achieved. Our consultants explain these benefits and why legal directories should be key to your legal marketing activities.

Legal directory logistics

The systems and processes behind legal directory submissions may seem complicated. Why do new rankings results take so long to come into fruition? Do some jurisdictions value rankings higher than others? We address your concerns about the logistics of legal directory submissions, including the key differences between various guides and jurisdictions.

Download your free copy of Are Legal Directories Worth the Investment? now:


Would you like further legal directory advice?

If you have any questions that are not answered in our guide or would like personalised advice for your legal directory submissions, do not hesitate to get in touch. Our global team of legal directory consultants can support you on every step of your submissions journey.

We are the only legal directory consultancy with a team of co-ordinators dedicated to the post-submission process and assist with everything from strategising your submissions to writing lawyer bios. Working across the continents and in languages including German, Mandarin, Spanish and more, our consultants would be delighted to speak with you.

Download Complete Guide to Legal Awards here