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Our lessons from 10,000 legal directory submissions

August 20, 2022
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If we were to describe Kidd Aitken’s legal directory submissions expertise in numbers, there would be several to highlight:

  • 200+ firms and Partners supported on their legal directory rankings journey so far
  • 50-strong Kidd Aitken team, with many as former legal directory editors and researchers
  • 10,000 legal directory submissions reviewed in our collective careers

We like to think that this has resulted in a comprehensive understanding of the inner workings of legal directories and their ranking methodologies. So, we are delighted to announce the publication of our latest guide, Lessons from 10,000 Legal Directory Submissions.

Covering the do’s and don’ts from strategy to submission and success, we hope it is a useful tool in your legal directory submissions journey. Download your guide through the button below.


Legal directory strategy

Look towards the entirety of your legal directory rankings journey, including your short- and long-term goals and how you plan on achieving them. Legal directory submissions are a time- and resource-heavy process, so plan ahead to avoid any pitfalls. We offer our insights into how to navigate this process, through planning and project management.

Legal directory submissions

The legal directory submission document is an opportunity to emphasise the significance of your firm and Partners’ work and achievements. Although the various directories, such as Chambers and Partners and The Legal 500, have varying submissions criteria, they are united by their valuing of high-quality and innovative work. Learn how to amplify the value of your work highlights and more.

Celebrating successful legal directory rankings

The celebration and communication of successful legal directory rankings is just as important as the other aspects of the process. But don’t be disheartened by an unsuccessful submission either. Whatever the outcome, understand how to maximise your rankings and improve for the next research cycle. Which, inevitably, is just around the corner.

A double page inner spread of Kidd Aitken's Lessons from 10,000 Legal Directory Submissions Guide

About Kidd Aitken

Kidd Aitken’s team of legal directory consultants offers support on all aspects of the submissions process. From strategy to the submission document itself, to post-submission support and management, our experts ensure that all areas are optimised.

They apply their knowledge as previous editors and researchers at The Legal 500, Chambers and Partners and other prestigious directories to your legal directory journey. And our co-founders Jacob Aitken and Daniel Kidd have recently been named among Lawdragon’s 2022 Top 100 Global Leaders in Legal Strategy and Consulting. Rest assured that your submissions are in safe hands.


A second inner page spread from Kidd Aitken's Lessons from 10,000 Legal Directory Submissions Guide.

If you would like more personalised advice on boosting your legal directory rankings, do get in touch. We would be happy to talk further about your legal directory needs, in whatever language you need.

Download Complete Guide to Legal Awards here