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Insider's guide to legal directory submissions: on-demand webinar

January 26, 2023

On the 2nd December, we hosted our final webinar of 2020. Best Practice for Managing Submissions and Improving Rankings took attendees through how to craft perfect legal directory submissions.

Daniel Kidd, ex-Chambers and Partners editor and Kidd Aitken's co-director, hosted the webinar. He founded the Chambers Asia Pacific guide in 2008 and edited the first three editions. Daniel walked us through everything that law firms need to know when writing their legal directory submissions. From knowing how directories make their ranking decisions to writing persuasive submissions. We pleased to bring this webinar to you on-demand.

In it, you will learn:

How to strategise for legal directory submissions

Your legal directories strategy is not just that year's submissions. Indeed, a good, all-encompassing strategy will also include planning for future submission processes. Learn how to select your nominated partners to maximise ranking results and the evidence with which you support them.

How to write an effective submission

Our team comprises over 20 ex-legal directories researchers and editors. Between them, they have reviewed tens of thousands of submissions for law firms across the world. Daniel unveils what researchers actually look for in a submission and how to grab their attention.

How to get the most from the client referee process

The importance of client feedback is often undervalued by law firms. But it can provide a great boost to your ranking results. It's a process that we really highlight at Kidd Aitken. Daniel explains how to ensure that your referees provide the best feedback for your lawyers. You will learn not only how to select them carefully but also how to let them know in advance and advise them to use gender neutral language.

Then, the webinar finished with a Q&A section. This is not a webinar to miss if you are looking to improve your firm's rankings.

This webinar was originally given to the Legal Marketing Association and the feedback was outstanding: “This was one of the most informative LMA webinars. It should be repeated.”

To watch the webinar, click the link below. Once you register, you will then receive a link to watch the webinar. We hope you find it useful. If you have any questions, feel free to contact us or book a slot in Daniel's calendar to organise a call.

Watch Now

At Kidd Aitken, we pride ourselves for knowing legal directory submissions inside out and we have the experience to back it up. Our co-directors, Daniel Kidd and Jacob Aitken are both ex-Chambers and Partners editors. In our 5 years of operation, we have helped over 300 international law firms with their legal directory submissions. We know how frustrating the legal directory submissions process can be. For that reason, we do everything from advising on best practice to taking the entire process off their hands. Including the post-submission referee feedback process.

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