The World’s Largest Team of Legal Directory & Awards Consultants

Our team of legal directory and award experts are renowned for their skills and experience, carefully selected to improve your rankings, grow your reputation, and take your firm to the next level. In our 5 years of operation, Kidd Aitken Legal Marketing has advised over 200 law firms across the globe on the best strategies to gain top rankings in the world’s largest legal directories.

Book a free 30-minute consultation with one of our experienced legal marketing experts today and learn how we can support your law firm’s legal directory submissions strategies and marketing activities. Saving you time and improving your rankings.

Our Proven Track Record Speaks for Itself

Kidd Aitken is here to help your law firm achieve the very best marketing results:

 Improve your rankings

Promote your specialisms

Expand your industry reach

That’s how we’ve grown into the largest legal directory marketing consultancy. Our team of legal directory specialists all have first-hand experience, being former editors and researchers for Chambers & Partners, The Legal 500 and all other major legal directories and legal awards.

We work with over 200 law firms worldwide. Our founders, Daniel Kidd and Jacob Aitken are both ranked in the top 3 legal directory consultants in the world.

Personal Service with Global Reach

Proud to be truly global, we work with law firms all over the world, including national and regional firms across the UK, USA, Canada and Australia, and international and independent law firms in mainland Europe, Asia, Latin America, the Middle East and Africa.

Plus, we’re the only legal directory consultancy based in the UK to work across US time zones. Staying close to the London-based legal directories, while working to your schedule.

Our Services

At Kidd Aitken, we believe that appearing in the top tiers of legal directory rankings is the best form of marketing that any law firm can have. Firms can also benefit from submitting entries for legal awards and forming a holistic, comprehensive legal marketing strategy. To increase your brand awareness across all available channels, Kidd Aitken’s team of legal directory and legal marketing experts help build your brand and grow your firm. Our approach is tailored to suit your requirements and desired outcomes.

Legal Directory Submissions

Our in-house team of legal directory experts advise on the best ways to improve your legal directory rankings to undertaking the submissions process entirely. At Kidd Aitken, we write the submissions for multiple Partners plus manage the post-submission client feedback and Partner interview processes with our dedicated team of co-ordinators.

Legal Awards Consultant

Legal awards form part of a comprehensive approach to your legal marketing strategy. They recognise the achievements and talent of your firm and Partners and bolster your overall reputation. We use our same methodical process, as honed for legal directory submissions, to curate your award nomination. We make sure you stand out from the competition.

Legal Marketing & Communications

Kidd Aitken’s team of marketing consultants provides your law firm with a full range of result-driven strategic planning, marketing and communication services. To highlight your expertise across all available marketing channels and grow brand awareness for your firm.

Law Firm Research Services

Our experienced researchers have an excellent track record of handling complex research projects. We carry out client and benchmarking research and internal surveys to identify opportunities for external and internal relationship building and deliver insight in your market position.

How We’ve Helped Our Clients

Meet Our Founders


Daniel Kidd


Daniel has 12 years’ experience in the legal sector. He spent four years at Chambers & Partners in London, and was the Editor of the first three editions of Chambers Asia Pacific, launching the first edition in Singapore in 2008.


Jacob Aitken


Jacob Aitken is a Director of Kidd Aitken Legal Marketing.
Jacob has 12 years’ experience in the legal sector. He was the Editor of the first three editions of Chambers Latin America, launching the first edition in Buenos Aires in 2008.

Our Process

Every law firm is unique. At Kidd Aitken, we get to know all about your firm and Partners. We define your goals, prepare a strategy and regularly check in to keep you on track for success. Our rigorous research process enables us to accurately identify your market status and strategise accordingly to achieve your desired ranking and reputation.

1. Define Goals

We carry out extensive preliminary research and discussions with Partners and other stakeholders is conducted to develop a comprehensive strategy for your firm. Our team use their legal marketing expertise to identify achievable business objectives.

2. Prepare Strategy

Legal directories employ both short and long-term strategies for their rankings. We use this approach with your firm. We work with you to develop and define marketing and business development strategies that grow your business and the reputation of your firm.

3. Regular Communication

We are with you every step of the way. As part of our account management process, our team regularly checks in and reports on how your strategy is progressing. Kidd Aitken is available for support and questions at all times, whenever you need us.

Latest News

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Your Best Practice Guide to Chambers and Partners Submissions

Rankings act as an important reference point for both your firm and your Partners. How you’re perceived externally. How well you’re doing. And what you’re doing well. No one can argue the importance of legal directory rankings when it comes to attracting new instructions as a law firm.

Which is why we’ve put together our latest guide, sharing best practice for Chambers and Partners submissions. We cover:

  1. Creating a strategy for your Chambers rankings
  2. Writing an effective submission
  3. Making the most of the client referee process